SMART is a research group of iNOVA Media Lab specialised in Social Media Research Techniques that aims to conduct exploratory studies advanced by digital methods. The central idea of SMART lies in social media methods with the intention to build new data-driven research techniques to Social Sciences and Humanities, and, in parallel, to engage with (and learn from) device culture.

» Everything starts with…

The idea of this group first appear in early 2016 in the shape of a one-year research project, and during the Data Laboratory sessions of the Digital Media UT Austin / Portugal doctoral program, at NOVA FCSH – Universidade Nova de Lisboa. The research project was conceptualised by Janna Joceli Omena and entitled “SOCIAL MEDIA PLATFORMS IN PRACTICAL RESEARCH: Designing Data-Driven Techniques with Digital Methods”. Professor António Granado was heading the sessions and mentoring the projects proposals. He came up with the suggestion of using the tool acronym creator because “projects have an acronym”, he said. Relying on the project title, different keywords combination were applied, and among all ordinary, weird, comic or odd options, the chosen one was SMART – short for social media research techniques. “It sounds good!”, that is what they said to each other. After that, and meanwhile the project was taking form, professor Paulo Nuno Vicente (the then newly appointed coordinator of iNOVA Media Lab) invited Janna for an informal meeting. It did not take too long to put two and two together. On 6 October 2016, SMART was officially presented at iNOVA Media Lab. The group implemented the SMART Data Sprint in January 2017, the first of many to come.

Team 2018/2019

Janna Joceli Omena is a member of iNOVA Media Lab where she leads the group SMART and the #SMARTdatasprint I Digital Media Winter Institute. Besides theorizing digital methods, her main research interests are platform studies and visual network analysis. Her current research concerns the technicity of social media platforms and how it facilitates or compromises digital research. Janna shares her research insights in and tweets at @JannaJoceli. Her papers are available in Academia and presentations in SlideShare

Elsa Caetano is an Instructional Designer at NOVA Doctoral School and a PhD student in Communication Sciences at FCSH/NOVA. She expanded the communication and narrative skills in different platforms and formats when she worked as a researcher at CITI (Interactive Technology Research Center at FCSH/NOVA) and now, as a researcher at iNOVA Media Lab. Besides writing, she developed audiovisual contents (video, animation) to e-learning web2.0 platforms, websites, interactive books and webtv content.

Ana Marta M. Flores has a master degree in journalism from Federal University of Santa Catarina (UFSC) and is currently a doctoral student in journalism at UFSC with a period of studies at Universidade de Lisboa, in Portugal. Ms Flores researches fashion journalism in the convergent context and she is currently investigating the Trend Studies applied to consumption and innovation in journalism. Participates in the Applied Research Network in Journalism and Digital Technologies (JorTec), at SBPJor – Brazilian Association of Journalism Researchers. She is also an investigator at the Center for Studies and Production in Hypermedia applied to Journalism (Nephi-Jor), an axis of the Research Group Hypermedia and Language/ CNPq.

Cristian Ruiz M.A. in Communication Sciences field of specialization in Contemporary Culture and New Technologies from the Nova University of Lisbon. Currently is building his early stage researcher career. Being involved at IN+ Center for Innovation, Technology and Policy Research, applying digital methods and network theory in dynamics industry studies. Since 2017 have collaborated with iNova Media Lab, being part of SMART. By the other side, he is interested in the relation of digital media with the election process in representative democracies, exploring approaches in critical theory applied to social media. Last interests lie in a further comprehension of network and complexity sciences.

Team 2016/2017
Ana Lúcia
Ana Marta M. Flores
Ariane Paiva
Benjamin Meindl
Cristian Ruiz
Eduarda Cantaluppi
Elsa Caetano
Kalina Drenska
Ilo Aguiar
Janna Joceli Omena
Manuel Bogalheiro
Manuel Petrik
Marcela Canavarro
Rodrigo Silva
Thiago Santos
Vanessa Amaral