About

SMART is a group of researchers from iNOVA Media Lab who develop social media research techniques and research tools for media studies and software studies. The group was created in October 2016 by Janna Joceli Omena who has coordinated the group activities since then. SMART conduct exploratory and empirical research advanced by digital methods. By taking media methods, the web environments and software into account, the group build tried-and-tested research techniques for digital social sciences and digital humanities, while engaging with (and learning from) the technicity-of-the-mediums.

» Everything starts with…

The idea of this group first appear in early 2016 in the shape of a one-year research project, and during the Data Laboratory sessions of the Digital Media UT Austin / Portugal doctoral program, at NOVA FCSH – Universidade Nova de Lisboa. The research project was conceptualised by Janna Joceli Omena and entitled “SOCIAL MEDIA PLATFORMS IN PRACTICAL RESEARCH: Designing Data-Driven Techniques with Digital Methods”. Professor António Granado was heading the sessions and mentoring the projects proposals. He came up with the suggestion of using the tool acronym creator because “projects have an acronym”, he said. Relying on the project title, different keywords combination were applied, and among all ordinary, weird, comic or odd options, the chosen one was SMART – short for social media research techniques. “It sounds good!”, that is what they said to each other. After that, and, meanwhile the project was taking form, professor Paulo Nuno Vicente (the then newly appointed coordinator of iNOVA Media Lab) invited Janna Joceli Omena for an informal meeting. It did not take too long to put two and two together. On 6 October 2016, SMART was officially presented at iNOVA Media Lab. Under the leadership of Omena, the group implemented the SMART Data Sprint in January 2017, the first of many to come.

Over the last six years, a long list of participants, collaborators and remarkable keynotes have joined the SMART Data Sprint, also innovative projects were developed here inspiring new initiatives, projects, papers and even master courses. 

2022 Discussing Methods Making 🔗

2021 The current state of platformization 🔗

2020 Digital Methods: Theory-practice-Critique 🔗

2019 Beyond Visible Engagement 🔗

2018 Interpreters of Platform Data 🔗

2017 What is the data journalism debate on social media? 🔗

The SMART team has received post-doc researchers, master’s and PhD students from different fields and backgrounds, people who either have contributed to the organisation of #SMARTDataSprint or taken part in the SMART theoretical-practical meetings.

 The current team and former SMARTERs:

Janna Joceli Omena (founder and coordinator)

Ana Marta M. Flores 

Rita Sepúlveda

Elena Pilipets 

Jason Chao

Former Group Formations:
Team 2019/2020
Ana Marta M. Flores
Cristian Ruiz
Elena Pilipets
Elsa Caetano
Janna Joceli Omena (founder and coordinator)

Team 2018/2019
Ana Marta M. Flores
Cristian Ruiz
Elsa Caetano
Janna Joceli Omena (founder and coordinator)

Team 2016/2017
Ana Lúcia
Ana Marta M. Flores
Ariane Paiva
Benjamin Meindl
Cristian Ruiz
Eduarda Cantaluppi
Elsa Caetano
Kalina Drenska
Ilo Aguiar
Janna Joceli Omena (founder and coordinator)
Manuel Bogalheiro
Manuel Petrik
Marcela Canavarro
Rodrigo Silva
Thiago Santos
Vanessa Amaral